Digital Marketing with AI (Evening Shift)

Digital Marketing with AI (Evening Shift)

A 3 months practical course at Educator Computer Institute and College (ECIC). Build foundational knowledge, practise through structured activities and complete a portfolio project.

Class schedule

Tuesday, Thursday, Saturday | 4:00 PM–6:00 PM | Pakistan time

What you will learn

• Marketing Foundations: Create a customer persona and a simple campaign brief.
• AI Content Planning: Create a two-week content calendar and revise three AI-assisted posts.
• Social Media Campaigns: Create a seven-post campaign with captions and calls to action.
• SEO and Website Content: Prepare an SEO brief and rewrite one service page.
• Advertising and Email: Prepare a draft ad campaign and a three-email welcome sequence.
• Reporting and Final Campaign: Submit an integrated campaign with content, draft ads, email sequence and a KPI report.

Course materials

Included in the course: written concept notes, guided practice instructions, assignment briefs, assessment rubrics and module knowledge checks. Learners retain their editable project files and reflective notes.

Course structure

Six modules, twelve text lessons including six practical assignment briefs, and six quizzes with eighteen questions. Practical assignment submission is arranged with the instructor.

Fee and duration

PKR 5,000. Duration: 3 months.

Frequently Asked Questions

How long is this course?

3 months

Do I need prior experience?

The course starts with foundational concepts. Learners should be able to read basic English and participate in practical activities.

What equipment or materials do I need?

A computer with internet access and suitable practice software.

How will I practise and be assessed?

Each module includes a concepts lesson, a practical assignment brief and a three-question quiz. Keep practical work for instructor review.

What is the course fee?

The current listed course fee is PKR 5,000.

Are modules locked?

All modules are currently available. Completion-based drip settings will be configured later.

When are classes held?

Tuesday, Thursday, Saturday | 4:00 PM–6:00 PM | Pakistan time