Digital Marketing with AI (Evening Shift)
Welcome to our AI Digital Marketing Course designed at Educator Computer Institute and College (ECIC). Furthermore, this is a 3-month practical course. Because we focus on practical skills, students build foundational knowledge, practise through structured activities, and complete a portfolio project successfully.
Class schedule
Tuesday, Thursday, Saturday | 4:00 PM–6:00 PM | Pakistan time
What you will learn:
- Marketing Foundations: Students create a customer persona and a simple campaign brief.
- AI Content Planning: Learners build a two-week content calendar and revise three AI-assisted posts.
- Social Media Campaigns: Participants run a seven-post campaign with captions and calls to action.
- SEO and Website Content: Editors prepare an SEO brief and rewrite one service page.
- Advertising and Email: Teams prepare a draft ad campaign and a three-email welcome sequence.
- Reporting and Final Campaign: Instructors review an integrated campaign with content, draft ads, email sequence and a KPI report.
Course materials:
Included in the course: written concept notes, guided practice instructions, assignment briefs, assessment rubrics and module knowledge checks. Additionally, learners retain their editable project files and reflective notes.
Course structure:
Overall, the course contains six modules, twelve text lessons including six practical assignment briefs, and six quizzes with eighteen questions. Therefore, instructors arrange practical assignment submissions directly.
Fee and duration:
PKR 5,000. Duration: 3 months.
Frequently Asked Questions:
How long is this course?
3 months.
Do I need prior experience?
The course starts with foundational concepts. Thus, participants should read basic English and join practical activities easily.
What equipment or materials do I need?
You need a computer with internet access and suitable practice software.
How will I practise and be assessed?
Each module includes a concepts lesson, a practical assignment brief, and a three-question quiz. However, students must keep practical work for review.
What is the course fee?
The current listed course fee is PKR 5,000.
Are modules locked?
All modules are currently available. However, staff will configure completion-based drip settings later.
When are classes held?
Tuesday, Thursday, Saturday | 4:00 PM–6:00 PM | Pakistan time
Google