Curriculum
Course: Ecommerce by Educator Computer Institute...
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Curriculum

Ecommerce by Educator Computer Institute & College

• Introduction of Amazon

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• Introduce eCommerce Marketplaces & Platforms

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Text lesson

2. Wholesale

2. Wholesale:

Wholesale businesses involve buying branded products in bulk from manufacturers or distributors at a discount and then selling them on Amazon at a higher price.

One of the biggest differences between wholesale and private label businesses is the level of risk involved. The risk is relatively lower with a wholesale business because the product is already known. With a private label business, you’re taking on the risk of product research, manufacturing, and marketing your own products.

Requirements:

  1. Find Supplier/Distributor
    (www.inventorysource.com)
    Chrome Extensions (GMap Lead Generator)
  2. Amazon Reseller Certificate
  3. LLC Company (Limited Liability Company) – www.clemta.com
    • • EIN (Employer Identification Number) or Federal Tax Number
    • • ITIN Number (Individual Taxpayer Identification Number)
      • Reseller Certificate
      • PayPal
      • Stripe
      • USA Bank Account
      • Wise Business Account
      • TikTok Business Account

Benefits of Amazon Wholesale

  • 1. Less Initial Investment: You will need a much lower initial investment to begin wholesaling on Amazon.
  • 2. Lower Risks: Spending a huge amount of money on product launch and branding brings on a unique set of risks for Private label sellers. Because you don’t have to bet on product research, branding, launching a new product, and marketing it, Amazon FBA wholesale is much less risky. 3. Low Order Quantity Minimum: Private label manufacturers typically accept large order quantities, resulting in high storage and shipping costs. It also raises the risk of dead inventory for the company. However, Amazon wholesale businesses can accommodate much lower MOQs (Minimum Order Quantity).

Comparison with Private Label:

Private label involves creating your own brand and manufacturing or customizing products to sell under that brand. Here are some key differences between wholesale and private label models:

  1. Brand Ownership: With private label, you have control over the brand and can build your own unique product line. In wholesale, you are selling established brands owned by others.
  2. Product Differentiation: Private label allows you to differentiate your products through branding, packaging, and customization. In wholesale, the products are already established and may have limited room for customization.
  3. Profit Margins: Private label can offer higher profit margins as you have more control over pricing and can avoid direct competition with identical products. In wholesale, profit margins may be lower due to pricing constraints set by the brand or manufacturer.
  4. Brand Building: Private label allows you to build your own brand identity, customer base, and reputation. In wholesale, you leverage the existing brand recognition of established products.
  5. Control over Quality: With private label, you have more control over product quality and can ensure it meets your standards. In wholesale, you rely on the quality standards set by the brand or manufacturer.
  6. Both wholesale and private label models have their own advantages and considerations. The choice depends on factors such as your business goals, investment capabilities, risk tolerance, and the level of control nd differentiation you desire.