1. Private Label

1.    Private Label: 54%*

Private label refers to a business model where a seller sources generic or unbranded products from manufacturers, customizes them under their own brand, and sells them on Amazon. Here are some key points defining private label:

1) Product Hunting / Product Selection

Top 10 categories

(Reference: Jungle Scout 2023)

   2) Supplier Sourcing

   3) Branding and Packaging

   4) Product Customization

   5) Quality Control

   6) Compliance and Regulations     
   (Ensure that your private label products meet all necessary legal and safety requirements)

   7) Inventory Management

   8) Marketing & Distribution

   9) Brand Building and Customer Trust

  10) Continuous Improvement

 Pros & Cons for Private Labelling in Amazon:

Pros of Private Label:

1.     Full Brand control.

2.     Higher profit margins.

3.     Long-term growth potential.

4.     Brand loyalty and repeat customers.

5.     Control over pricing strategy.

6.     Intellectual property protection.

7.     Enhanced product control and improvement.

8.     Potential for exclusivity.

9.     Direct customer interaction.

Cons of Private Label:

1.     Upfront investment required.

2.     Manufacturing and quality control responsibilities.

3.     Brand building and marketing efforts needed.

4.     Intense competition and pricing challenges.

5.     Market saturation risks.

6.     Inventory management and cash flow considerations.

7.     Brand reputation management.

8.      Risk of product failure.